Finally a major threat to Facebook is the government regulations that might inhibit the company from expanding in the manner that is wishes. In order to be successful in the future Facebook has to develop a strategy that fully exploits the company's strengths and opportunities, while also minimizing the weaknesses and threats of the organization. To this end four strategic alternatives were developed for Facebook. Strive to increase the number of users over the age of 26, Ease of use and increased privacy settings, Foreign news source and collaboration. Each of these alternatives are feasible and need to be implemented in some form if Facebook is to be successful in the future. After careful evaluation it is apparent that increasing the ease of use and improving security and privacy settings is the most advantageous strategy that can be implemented by Facebook. At the current time Facebook is receiving a great deal of criticism as it pertains to the difficulty associated...

Critics also assert that the current security and privacy settings are inadequate and need to include additional features.
The implementation of this particular strategy is needed before Facebook can focus on implementing any of the other strategies that are also needed. Privacy and security are of the upmost importance because users want to know that the information being shared is not viewed by people that they do not know. Security standards are also important because there have been incidences where people have been threatened and stalked by people on Facebook that they did not know. The continued failure to implement privacy and security features may lead to the development of a bad reputation for Facebook and ultimately users may choose go elsewhere. As such, Facebook must make a concerted effort to improve both the user friendliness of the site and the privacy and security features that the site offers.